The REport
Fashionistas rejoice! Designers are showcasing their new collections as part of Mercedes Benz Fashion Week, and also embracing digital. The industry, which has begun to communicate with the everyday...
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First, a salute to some heroes. Did you see the video of the emergency landing of Delta flight 4951 on Saturday night? Due to the skill of the pilot, there were no injuries and a narrowly avoided...
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Is email dead? Well, not really but new data suggests that people communicate via social networking sites much more than via e-mail. The report also found that social networking sites are visited once...
View ArticleNominate Better Homes and Gardens Real Estate in the 4th Annual Mashable Awards
You have an opportunity to nominate Better Homes and Gardens Real Estate in the 4th Annual Mashable Awards recognizing outstanding achievement in the digital and social media landscape! After looking...
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How many “friends” do you have on Facebook? If you are connected with people who are not true acquaintances, Jimmy Kimmel is calling on you to partake in “National UnFriend Day.” Geeksugar lays out...
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Call it Newton’s law of social media: The equal and opposite reaction to large networks of friends is Personal Networking. From one of the founders of Facebook, whose stats page says the average user...
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The Year of Living Dangerously
It’s the time of year when people reflect back on the last 12 months and look forward to the New Year, and so it felt fitting to share about the adventure on which I embarked at the start of 2010. In...
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The REport
The snow blanketing the northeast truly made a remarkable winter wonderland (well… for those not stuck in airports). To keep warm, it seems, many people are going shopping, online that is. Although...
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The REport
Hollywood award season officially kicked off with the Golden Globes on Sunday night. Not surprisingly, one of the biggest winners of the night was The Social Network, taking home the awards for Best...
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The REport
In a great example of building customer engagement, Pizza Hut has partnered with iN Demand to create “Entertainment Hut,” which houses movie trailers, video clips and trivia. Online customers will see...
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After all of the pre-game buzz, did you think the advertisements during the Super Bowl lived up to the hype? Some were controversial (Groupon’s play on the political oppression of the Tibetan people),...
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Social media – as an investment – received a big boost this week when JPMorgan Chase announced that it is starting a new fund for investors to back privately held technology companies like Twitter and...
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The REport
It is a Facebook face-off of sorts, as Google Social Search gets more social. Keyword searches will note your friends’ activity related to that search term from popular sites Flickr, Quora, Twitter...
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In times of crisis, the power of social media becomes ever more apparent. After the devastating earthquake and subsequent tsunami in Japan, residents flocked online for information and to search for...
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The REport
Happy Birthday, Twitter! The social networking site is celebrating its fifth anniversary. It’s hard to look back in a pre-microblogging world, especially when you take into account the impact it has...
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The REport: Facebook Engagement Leaders, Mobile Phone Privacy & More
Automobile companies have always seemed to engage well with consumers. Through innovative commercials, webisodes and other initiatives, their marketing departments have successfully communicated and...
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The REport
The influence and prevalence of social networking site Twitter was made abundantly clear when news on the death of Osama Bin Laden broke Sunday evening. Being touted as a “watershed moment” for the...
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The REport
Do you live in a city of bookworms? Amazon released its annual list of the most well-read cities in the United States.Housing two internationally-renowned universities– Harvard and Massachusetts...
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How Much Longer Can Homebuyers Really Afford to Wait?
The affordability quotient for buyers is extraordinary at this time. In fact, it is difficult to find a good reason why qualified buyers should wait any longer. Money is available for buyers with a...
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The REport
In an interesting social media initiative, American Express is allowing small business customers to purchase Facebook ads with Membership Rewards points. Each $6,750 spent with American Express can be...
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The REport
Did you know that the fastest-growing group of social networking site users is those age 65 and older? According to the Pew Research Center, use of social networking sites by this age group has grown...
View ArticleWhy Isn’t Social Media Working for You, and How to Fix it: Whitepaper...
BHGRE and Lumentus Social set out to define what does and doesn’t work with social media for real estate agents. Our resulting whitepaper has not only identified the problem, but also offers specific...
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Pioneering Real Estate Marketing Tactics to Start Today
The real estate industry is arguably one of the most competitive industries out there. The Association of Real Estate License Law Officials estimates that there are approximately 2 million active real...
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Tips to Improve Your Digital Talent Attraction Marketing Strategy
Real estate brokerage companies are only as good as their best agent. Recruiters seek the best of the best, but the rules and recruiting platforms have changed. Once upon a time, LinkedIn and other...
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